Knowing there is more than one way to skin a cat, Google is faced with a decision on how to build its cloud business. While its main competition (Amazon and Microsoft) continues to dominate the cloud market by leveraging its business relationships for market share, it would appear that Google is ready to take the same approach as the company continues its quest to become the top player in the marketplace.
While it’s clear that Google has the cash resources to make headway through acquisition, the company is instead choosing to rely on the sales forces belonging to key customers to push the availability and benefits of its cloud.
According to Google’s senior vice president of Cloud, Diane Greene, “If I could inexpensively pick up a killer sales force without a lot of the other things that I don’t necessarily need, yeah, I’d be all there. We’re taking the most optimal route to serve our customers.”
She later added in her interview with CNBC’s business show Closing Bell, “Our partners have large sales forces, so we are going to market with them.” Among the most prominent that figure to be important partners in the process would be companies like Pivotal and Rackspace.
When addressing Google’s focus, Greene responded by saying, “If I had to have my druthers — the best technology, the best cloud …. if I had to choose between that and building out a sales force, and building out customer support …. I would pick the latter. It’s just a matter of block and tackling, there’s no rocket science there.”
It would appear that Google is quickly gaining ground on the competition. While Amazon has had recent struggle with outages, Google is pushing a technology that simply won’t go down, making it the most reliable Cloud in the industry.
Some critics are quick to point out Google just isn’t ready to be a primetime player in the Cloud space. The numbers are saying otherwise.